Best Marketing Blogs to Follow

Looking for a list of the best marketing blogs to read? Then look no further.

If you want to level up your marketing game, your best bet is to read the blogs the pros are learning from.

So, instead of compiling a list of my favorite blogs, I decided to do something different:

  1. I listed some of the smartest marketers in the industry;
  2. I reached out and asked them to recommend their three favorite marketing blogs;
  3. I compiled their recommendations in a list.

I’ll share the blogs in a moment. But first, a quick poll.

SIDENOTE.

Looking for the best SEO blogs? Here’s a list of 29 SEO blogs you should follow.

What’s your favorite marketing blog? [Poll]

Got a favorite marketing blog? Let us know.

Pick your 3 favorite marketing blogs from our list!

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View Results

Don’t see your favorite marketing blog? Suggest it here.

Now, let’s move on to the results!

1. Ahrefs

 

Founder: Dmitry Gerasimenko
Blog Type: Multi-author
Ahrefs Rank: 2,758
Domain Rating (DR): 87
Estimated monthly organic search traffic: 220,559
Number of votes: 14

I love how you guys use a lot of your own data to create really insightful and helpful content. The Ahrefs blog is also the perfect example of how to be effective with content marketing — nearly every post covers an interesting SEO topic that your tool can help with, and directly shows people how to use your tool to solve those problems. Genius.
Emil Shour, Director of Demand Gen ChiliPiper

I know it seems weird that our blog is #1 on the list we’ve put together, but trust me, I didn’t rig this result. Like Emil, plenty of marketers we reached out to love our blog and voted for it.

For those who are unfamiliar, we typically publish 1–2 posts per week on SEO and marketing, and focus on quality over quantity.

We also have access to some seriously big data, from which we regularly derive and publish studies. Here’s an example of one: 91% of Content Gets No Traffic From Google. And How to Be in the Other 9%.

Our favorite post: 75 Actionable SEO Tips (That Work Like A Charm in 2018)

FOLLOW THIS BLOG
  • Follow Ahrefs on Twitter
  • Connect with Ahrefs on LinkedIn
  • Subscribe to Ahrefs on YouTube
  • Follow Ahrefs on Facebook

2. Animalz

 

Founder: Walter Chen
Blog Type: Multi-author
Ahrefs Rank: 833,492
Domain Rating (DR): 47
Estimated monthly organic search traffic: 157
Number of votes: 8

Smart stuff for content marketers.
Fiona Lee, Lead Editor Intercom

Founded in 2015 by Walter Chen, ex-CEO of iDoneThis, Animalz is a content marketing agency based in New York.

The blog is mostly run by well-known content marketer Jimmy Daly, who writes about SaaS marketing (strategy and tactics) as well as writing tips.

One thing’s for sure—you can count on Jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients.

3. Backlinko

 

Founder: Brian Dean
Blog Type: Single-author
Ahrefs Rank: 4,053
Domain Rating (DR): 86
Estimated monthly organic search traffic: 154,463
Number of votes: 8

High-quality articles with embedded case studies that are kept up-to-date.
Stephen Panico, Head of Marketing Buzzstream

Inc. magazine calls Brian Dean one of the world’s most sought-after SEO experts. Entrepreneur magazine calls him a “SEO genius.” He deserves the accolade.

Brian rarely publishes, but when he does, it is always epic. Brian is all about quality, and every single post is well-written, well-designed and full of actionable marketing and SEO tips.

I’ve learned a lot from Brian over the years. Back when I was starting out, the Skyscraper Technique was one of the first posts I read—and executed on.

4. Reforge

 

Founder: Brian Balfour
Blog Type: Multi-author
Ahrefs Rank: 325,912
Domain Rating (DR): 57
Estimated monthly organic search traffic: 481
Number of votes: 7

Super-thorough articles on growth, backed by data and examples.
Louis Grenier, Content Lead Hotjar

Started by HubSpot’s ex-Head of Growth Brian Balfour, Reforge is a training company that teaches experienced product and marketing professionals about growth marketing, modeling, and experimentation.

Brian has a vast network, and the Reforge blog is chock full of actionable insights from the marketers behind companies like Pinterest and Uber localrenopros.

5. Gaps + Detailed

Founder: Glen Allsopp
Blog Type: Single-author
Ahrefs Rank: 234, 673 / 249,183
Domain Rating (DR): 61 / 60
Estimated monthly organic search traffic: 8,710 / 22,669
Number of votes: 6

In his posts, Glen often reveals how something really works as opposed to how it is officially “supposed to” work. As a result, he sometimes veers into grey hat tactics. But I don’t say that in a bad way. The real world is complex, and most people are doing some form of grey hat anyway.
David Fallarme, Head of Marketing SEA & India HubSpot

Glen rarely blogs, but when he does, it (almost) always gets the SEO world talking.

When you read the Gaps/Detailed blog, don’t expect to see anything rehashed. Glen only writes about ideas and tactics from his years of experience and testing.

I’ve learned plenty from Glen. And I know the rest of the Ahrefs team has too.

NOTE: We grouped these two blogs because they have the same author (Glen), and their content is pretty similar.

Our favorite post: 13 Advanced Link Building Strategies You (Probably) Haven’t Used

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  • Follow Glen on Twitter
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6. Grow and Convert

Founders: Benji Hyam, Devesh Khanal
Blog Type: Single-author (w/ rare guest posts)
Ahrefs Rank: 217,115
Domain Rating (DR): 62
Estimated monthly organic search traffic: 1,710
Number of votes: 5

They have no affiliation with anyone, and so can voice their opinions — this helps them create interesting content. As a result, the quality shines through.
 Daniel Daines-Hutts
Daniel Daines-Hutts, Founder Amp My Content

Started in 2015, Benji and Devesh took the content marketing world by storm when they announced they were going to try to get 40,000 unique visitors in 6 months.

While they did not manage to hit their target in the end, their process and transparency inspired plenty of marketers and turned them into thought leaders in the content marketing world.

They’ve since pivoted Grow & Convert from a blog to a fully-fledged content marketing agency.

Fun fact: I once wrote a guest post for Grow & Convert about Reddit marketing, and it was the first guest post they accepted after 1.5 years. (It was even voted #2 on GrowthHackers’ posts of the year!)

Benji Hyam@benjihyam

Check it out here: https://growandconvert.com/marketing/reddit-marketing/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com 

7. Intercom

Founders: Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett
Blog Type: Multi-author
Ahrefs Rank: 1,554
Domain Rating (DR): 90
Estimated monthly organic search traffic: 10,251
Number of votes: 4

Intercom’s blog and podcast offers actionable marketing advice, such as how to prioritize SaaS product launches, and lessons from marketing leaders, such as those on user acquisition and activation from MongoDB CMO Meagen Eisenberg. For marketers in product-first companies, the blog is especially valuable to learn the ins and outs of product teams and the role of product managers, knowledge which helps facilitate more fruitful cross-functional work.
Danny Schreiber
Danny Schreiber, Editorial Team Manager Zapier

Intercom is a customer messaging platform. It’s one of the marketing tools we use. It powers our live chat, in-app messaging and Help Center.

The Intercom blog is also hugely popular. Mostly focusing on unique, opinion-based content, it’s managed by a team of writers and editors. It covers a broad array of topics, ranging from sales and marketing to product, design, and engineering.

As a result, some of their blog posts have accumulated thousands of shares.

8. Andrew Chen

Founder: Andrew Chen
Blog Type: Single-author
Ahrefs Rank: 26,290
Domain Rating (DR): 76
Estimated monthly organic search traffic: 5,979
Number of votes: 3

I like Andrew’s blog since he has one of the very few marketing blogs where you learn something new, instead of just a new way to do something you’re already familiar with (new backlinking strategy, new CRO hack, etc.). He has essays like “the law of shitty clickthroughs,” “the power user curve,” and “the next feature fallacy” that make you think about your growth and marketing on a higher level than you normally will when reading a blog. Plus, he’s one of the few marketing bloggers who has actually worked on a huge company like Uber.
Nat Eliason, Founder Growth Machine

One of the most popular thought leaders in Silicon Valley, Andrew Chen is an investor at Andreessen Horowitz and has previously led growth at Uber.

Andrew’s essays are well-loved. His newsletter is read by some of the best in growth marketing.

One of his posts—Growth Hacker is the new VP Marketing—actually inspired the revolution of “growth hacking” in Silicon Valley, and has led to the creation of growth teams in almost every tech company today.

Our favorite post: There are only a few ways to scale user growth, and here’s the list

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  • Follow Andrew Chen on Twitter
  • Connect with Andrew Chen on LinkedIn

9. Seth Godin

 

Founder: Seth Godin
Blog Type: Single-author
Ahrefs Rank: 4,963
Domain Rating (DR): 85
Estimated monthly organic search traffic: 26,528
Number of votes: 3

Encourages, inspires, and implores me to be a better marketer. He writes a blog every day that pushes the status quo of what it means to be a marketer and to do marketing. He was the first to say “permission marketing” which basically became inbound marketing. He encourages you to be better at your craft and focus on what truly matters.
JD Prater, Ads Evangelist Quora

Seth needs no introduction.

Perhaps the most forward-thinking marketer thinker around, Seth is the author of 18 bestselling books, now available in 35 different languages. Seth is the undisputed king of the pithy blog posts—thousands of people read and share them every day.

I started out in marketing reading some of his books. His ideas and concepts have impacted me quite a bit, especially the ones on being remarkable (or a “Purple Cow”).

Our favorite post: How to be remarkable

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  • Follow Seth Godin on Twitter
  • Connect with Seth Godin on LinkedIn
  • Follow Seth Godin on Facebook

10. Blind Five Year Old

 

Founder: AJ Kohn
Blog Type: Single-author
Ahrefs Rank: 90,677
Domain Rating (DR): 71
Estimated monthly organic search traffic: 485
Number of votes: 3

Blind Five Year old is run by AJ Kohn, one of the great SEO minds in the industry. AJ has some of the best takes on technical SEO, and I feel like I am getting a sneak peek at the future when I read his content. We were lucky enough to convince AJ to consult for us while I was running SEO at Airbnb, and he’s one of the few people I follow religiously when it comes to SEO.
Tommy Griffith, Founder ClickMinded

I wished AJ blogged more.

He averages around one post every 3–4 months—sporadic, to say the least.

But, good things deserve the wait. AJ runs a search marketing firm where he is deep in the trenches actually doing SEO and figuring things out. And when he finally emerges with insights, everyone listens

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